Binaebi Akah » Carousel iPhone App Concept

We propose an iPhone application called Carousel for the Weight Watchers program. The proposed application motivates new/existing Weight Watchers members through a fun, interactive, and supportive virtual community. The layout of the design is two-fold.

1. Carousel, a visual representation of the group members
2. Updates section, a way for everyone to keep in contact

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Scenario of Use

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Prototype Specifications

Materials: poster board and paper.

We drew a large-scale iPhone in the center of the poster board, and cut out the center the iPhone so we could change screens. We cut a long length of the poster board and drew icons on it so that we could "scroll" through the virtual group members. Two pieces of paper were folded as an accordion to mimic the way the iPhone reveals additional options after selecting a menu item.

Prototype Construction

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Research

Our team did primary and secondary research to understand the user and develop our problem space. Our research included:

• Attending a local Weight Watchers meeting
• surfing the online Weight Watchers community forums and blog posts
• concentrated research based on our target demographic, the Generation X career woman (largest Weight Watchers demographic)

References

• NAS Recruitment Communications. "Getting to Know Generation X." (2006). Accessed October 9, 2008.
• Peterson, Karen S. "Gen X Moms Have it Their Way." USA Today (2003). Accessed October 7, 2008.
• Weight Watchers International, Inc. (2008). Accessed October 10, 2008.

Team ( November 2008 )

Binaebi Akah, Robert Kariuki, Heiko Maiwand

Responsibilities

Secondary research, affinity diagramming, photo documentation, concept generation, sketching, paper prototype, usability testing